Hey, that’s alright. These guys are Christians that make Hip Hop. Still not convinced?
"Don’t take my word for it."
Humble Beast is probably the most creative “Christian” Hip Hop label I’ve ever come across. And maybe it’s because I don’t listen to a lot of the Hip Hop they play on the radio, but even pitted against some secular music, I think Humble Beast gives them a run for their money. My favorite part about it might be how even though each group or rapper under them is creative, each of them is so in some unique, fresh way.
ALERT312 is a group based in Chicago. I’m a relative noob to the HH world, so I can’t describe music that well, but they at least say their sound is similar to “K-OS, Mos Def, The Roots, Shad,” etc. Beats are meaty and the tone is even a little dark. They take a unique approach to art - for them, art isn’t constrained to one form; sonically art connects visually, and their more analogue/acoustic, less special effects kind of rap delves into exploring duality with “redemptive” themes. They expand on this more in their mini-doc here.
But of course, let the music speak for itself. Let me know what you think.